Stand-alone Diploma qualification
or your pathway to an ICMS Bachelor of Business (Marketing)
Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business and marketing subjects. You will gain insight into the key elements of marketing, managing people and organisations, and financial and commercial literacy, while deepening your knowledge of contemporary business practices.
The Diploma of Business (Marketing) offers you a stand-alone ICMS qualification delivered through the Aspire Institute or, should you wish to further your studies, you can use your diploma qualification as a pathway into a bachelor’s degree at ICMS, with completed specialisations and subjects counting towards your degree.
Aspire Institute is a trading name of ICMS (the International College of Management, Sydney Pty Ltd). All Aspire diploma students are part of the greater ICMS student community, with lectures held at our Northern Beaches Campus or at our Sydney City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.
Course Learning Outcomes
- Apply foundational business knowledge and concepts to routine business situations.
- Identify and use appropriate sources of data to address business problems and informed solutions in a marketing context.
- Explain the importance of ethical, sustainable, and responsible business practices in a global business environment.
- Utilise digital tools and technology to demonstrate innovative marketing in a range of business situations.
- Communicate and provide information effectively using written, oral, and visual formats to suit different markets.
- Apply teamwork and collaboration skills to participate effectively in team activities and achieve improvements within marketing contexts.
Quick Facts
| Course Name | Diploma of Business (Marketing) | Diploma of Business (Marketing) | Diploma of Business (Marketing) |
| CRICOS Code | 0101121 | 0101121 | 0101121 |
| UAC Code | 530592 | 531015 | 530593 |
| Accreditation Status | Self-Accrediting Authority | Self-Accrediting Authority | Self-Accrediting Authority |
| AQF Level | 5 | 5 | 5 |
| Campus | Northern Beaches Campus, Manly | City Campus, Sydney | Online |
| Duration | 1 year (or part-time equivalent) | 1 year (or part-time equivalent) | 1 year (or part-time equivalent) |
| FEE-Help | Yes for domestic students | Yes for domestic students | Yes for domestic students |
| Study Mode | On campus | Online* | On campus | Online* | On campus | Online* |
| Start | Main Intakes: February, May, August | Mid-Term Intakes: March, June, October and December | Main Intakes: February, May, August | Mid-Term Intakes: March, June, October and December | Main Intakes: February, May, August | Mid-Term Intakes: March, June, October and December |
| Annual Indicative Student Enrolments | 1 Diploma student + 66 ICMS Bachelor of Business (Marketing) students in 2022 | 1 Diploma student + 66 ICMS Bachelor of Business (Marketing) students in 2022 | 1 Diploma student + 66 ICMS Bachelor of Business (Marketing) students in 2022 |
| Entry Requirements | Domestic Students | | Domestic Students | | Domestic Students | |
| Pathway option | International College of Management Sydney (ICMS) | International College of Management Sydney (ICMS) | International College of Management Sydney (ICMS) |
* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more
Recommended Course Structure
| Trimester | Subject Type | Subject Code | Subject Name |
|---|---|---|---|
| T1 | CORE | BUS101A/BUS101B | Pathway to Success |
| CORE | STA101A/STA101B | Data Informed Decision Making | |
| SPECIALISATION | MKT102A/MKT102B | Consumer Behaviour | |
| CORE | MKT101A/MKT101B | Marketing | |
| T2 | CORE | MGT102A/MGT102B | Global Citizenship |
| CORE | MGT101A/MGT103B | Management Solutions for a Changing World/ Contemporary Management | |
| SPECIALISATION | MKT103A/MKT103B | Digital Marketing | |
| CORE | ACC101A/ACC101B | Financial and Commercial Literacy |
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Diploma of Business, Diploma of Business (Sports Management), Diploma of Business (Entrepreneurship and Innovation), Diploma of Business (Marketing), Diploma of Business (International Tourism), Diploma of Hospitality Management and Diploma of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject.
Pathway Programs
