Diploma of Business (Marketing)


1-Year Diploma or pathway to an ICMS Bachelor of Business (Marketing)


Stand-alone Diploma qualification

or your pathway to an ICMS Bachelor of Business (Marketing)

Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects.

The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the diverse and dynamic business industry. You will gain an insight into key elements of managing people and organisations, marketing, financial and commercial literacy, and deepen your knowledge of contemporary business practices.

Your core business subjects are further enhanced with specialisation subjects in marketing, developing your understanding and skills in the areas of consumer behaviour and digital marketing.

The Diploma of Business (Marketing) offers you a stand-alone ICMS qualification delivered through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Marketing) you will receive advanced standing for subjects in the ICMS Bachelor of Business (Marketing).

Aspire Institute is a trading name of ICMS, International College of Management, Sydney Pty Ltd. All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus with core business subjects offered at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

What you will learn

  • Develop technical and theoretical marketing business knowledge and concepts with some depth
  • Develop basic academic and applied research skills in a marketing project brief
  • Identify appropriate sources of data for problem solving in a global marketing context
  • Explain the importance of ethical and sustainable business practices in a global context
  • Describe solutions to routine marketing situations
  • Name specialist marketing technology in business
  • Present project findings in both written and personal presentation forms to diverse audiences in marketing contexts
  • Apply technical business knowledge to a range of marketing contexts
  • Use business management principles and motivational factors to diverse individuals and teams in marketing
  • Appraise performance of self and others in marketing business environments

Quick Facts

Course NameDiploma of Business (Marketing)Diploma of Business (Marketing)
CRICOS Code01011210101121
UAC Code530592530593
Accreditation StatusActiveActive
AQF Level55
CampusNorthern Beaches Campus, Manly
(core business subjects may be offered in the City Campus, subject to availability.)
(core business subjects may be offered in the City Campus, subject to availability.)
Duration1 Year (or part time equivalent)1 Year (or part time equivalent)
FEE-HelpYES Domestic Students
YES Domestic Students
Study Modeon campus | online*on campus | online*
StartMain Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Main Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Annual Indicative Student Enrolments1 Diploma student + 66 ICMS Bachelor of Business (Marketing) students in 2022

1 Diploma student + 66 ICMS Bachelor of Business (Marketing) students in 2022
Entry RequirementsDomestic Students

International Students

Domestic Students

International Students

Pathway optionInternational College of Management Sydney (ICMS)International College of Management Sydney (ICMS)

* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more

Course Structure

TermSubject TypeSubject CodeSubject Name
1COREBUS101APathway to Success
COREMGT101AManagement Solutions for a Changing World
COREACC101AFinancial and Commercial Literacy
COREMGT102AGlobal Citizenship
CORESTA101AData Informed Decision Making

Sample subjects

Consumer Behaviour (MKT102A)

Success in the market place depends on a company’s ability to attract, satisfy and retain its customers. To grow, the business must reinvent itself in the eyes of the consumer, adapting quickly and flexibly to changing needs and circumstances.  

Understanding what products and product attributes customers currently desire, and what they may desire due to emerging social trends, keeps businesses at the leading edge of consumer behaviour and product research. This subject will equip you with the skills to understand consumers as buyers and thus manage product portfolios efficiently.

The overall aim of the subject is to understand what influences consumer behaviour and psychology and apply that to the marketing process.

The topics examined range from the psychology of purchasing decisions to the resulting impacts on product or service development, equipping graduates with the skills necessary for future roles in marketing. You will understand how to apply current research to actual marketing issues.

Digital Marketing (MKT103A)

The aim of the subject is to introduce students to emerging interactive technologies, most notably social media tools, and discuss ways in which these technologies can be exploited by businesses to more effectively serve markets.

The subject investigates how marketing-related functions are changed by the potential of these technologies, and how these new technologies can become key components of the organisation’s marketing efforts.

Through this subject, students can discover why savvy consumers are increasingly participating in brands rather than merely receiving their messages, and explores how marketers can stoke conversations, co-create experiences and stories, and build engaging relationships with consumers.

This Diploma leads to the following Bachelor’s Degree

International College of Management, Sydney (ICMS)
International College of Management Sydney
Bachelor of Business (Marketing)
CRICOS: 101119