Diploma of Business (Sports Management)

Sports Management

1-Year Diploma or pathway to ICMS Bachelor of Business (Sports Management)

Stand-alone Diploma qualification

or your pathway to ICMS Bachelor of Business (Sports Management)

For those with a love of sport, the Diploma of Business (Sports Management) equips you with the skills needed for a successful career in the multi-billion-dollar global sports industry.

This course provides a thorough understanding of key concepts relating to the sports management industry. As your career develops, the knowledge and experience gained while studying the Diploma of Business (Sports Management) could take you from the management of athletes and teams to the administration of mass market, mass participation sports and the myriad industries and government bodies that support them.

The Diploma of Business (Sports Management) offers you a stand-alone qualification through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Sports Management) you will receive advanced standing for subjects in an ICMS bachelor degree.

All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus and core business subjects at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

What you will learn

  • Develop technical and theoretical sports business knowledge and concepts with some depth
  • Develop basic academic and applied research skills in a sports business context
  • Identify appropriate sources of data for problem solving in the global sports industry context
  • Explain the importance of ethical and sustainable business practices in a global sporting context
  • Describe solutions to routine sports business situations
  • Name specialist sports business technology
  • Present project findings in both written and personal presentation forms to diverse audiences in the sports industry
  • Apply technical business knowledge to a range of sports industry contexts
  • Use business management principles and motivational factors to diverse individuals and teams in the sports industry
  • Appraise performance of self and others in the sport business industry

Quick Facts

Course NameDiploma of Business (Sports Management)
CRICOS Code0101124
UAC Code530541
Accreditation StatusActive
AQF Level5
CampusNorthern Beaches Campus, Manly*
Duration1 year (or part time equivalent)
FEE-HelpDFEE
Study Modeon campus
StartFeb, May & Sept
Annual Indicative Student Enrolmentsn/a (new curriculum)
Entry RequirementsDomestic Students

International Students

*News: The Aspire Institute has recently opened a new City Campus https://www.icms.edu.au/contact-us/our-campuses/city-campus-0 in the heart of Sydney’s business district. As well as the campus in Manly, students enrolling in this course for February 2020 will now have an option to attend specified business subjects in the city, subject to availability.

Course Structure

TermSubject TypeSubject CodeSubject Name
1COREBUS101APathway to Success
COREMGT101AManagement Solutions for a Changing World
COREACC101AFinancial and Commercial Literacy
COREMGT102AGlobal Citizenship
2COREMKT101AMarketing
CORESTA101AData Informed Decision Making
SPECIALISATIONSPO101ASports Management Fundamentals
SPECIALISATIONSPO102ASocio-Cultural Factors in Sports

Pathway Programs

Attendance Policy

For the attendance Policy please see the hand book.

2020 Prospectus Coming Soon

Sample Subjects

Sports Management Fundamentals (SPO101A)

Sport Management Fundamentals enables you to recognise key aspects of the business of sport and to how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges.

Sport Management Fundamentals also looks at external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory.

Furnishing you with a solid understanding of the global sport marketplace, the subject provides insights into those areas of sport management vital for a successful career in this most exciting of industries.

Socio-Cultural Factors in Sports (SPO102A)

Sports play a giant role in contemporary society worldwide. Few of us, however, pause to think about the larger questions of money, politics, race, gender, culture, and commercialisation that surround sports everywhere. Designed to demonstrate the importance of considering social and cultural aspects of sport, this course draws on the tools of anthropology, sociology, history, and other disciplines to give you new perspectives on the games we watch and play.   

Covering issues of crucial importance to sportspeople, coaches, physical education instructors, media producers, and policy makers, the sport sociology course will provide you with the skills to look at sport in Australia and beyond, and to make informed decisions about your relationship to sport as a participant, or through your career.

This Diploma leads to the following Bachelor’s Degree

International College of Marketing, Sydney (ICMS)

  • Bachelor of Business (Sports Management)

CRICOS: 101122