Diploma of Business (Sports Management)

Sports Management

1-Year Diploma or pathway to ICMS Bachelor of Business (Sports Management)

Sports Management

Stand-alone Diploma qualification

or your pathway to ICMS Bachelor of Business (Sports Management)

For those with a love of sport, the Diploma of Business (Sports Management) equips you with the skills needed for a successful career in the multi-billion-dollar global sports industry.

This course provides a thorough understanding of key concepts relating to the sports management industry. As your career develops, the knowledge and experience gained while studying the Diploma of Business (Sports Management) could take you from the management of athletes and teams to the administration of mass market, mass participation sports and the myriad industries and government bodies that support them.

The Diploma of Business (Sports Management) offers you a stand-alone ICMS qualification delivered through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS such as the Bachelor of Business (Sports Management), with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Sports Management) you will receive advanced standing for subjects in an ICMS bachelor degree.

Aspire Institute is a trading name of ICMS, International College of Management, Sydney Pty Ltd. All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus and core business subjects at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

What you will learn

  • Develop technical and theoretical sports business knowledge and concepts with some depth
  • Develop basic academic and applied research skills in a sports business context
  • Identify appropriate sources of data for problem solving in the global sports industry context
  • Explain the importance of ethical and sustainable business practices in a global sporting context
  • Describe solutions to routine sports business situations
  • Name specialist sports business technology
  • Present project findings in both written and personal presentation forms to diverse audiences in the sports industry
  • Apply technical business knowledge to a range of sports industry contexts
  • Use business management principles and motivational factors to diverse individuals and teams in the sports industry
  • Appraise performance of self and others in the sport business industry

Quick Facts

Course NameDiploma of Business (Sports Management)Diploma of Business (Sports Management)
CRICOS Code01011240101124
UAC Code530541530122
Accreditation StatusActiveActive
AQF Level55
CampusNorthern Beaches Campus, Manly*
(core business subjects may be offered in the City Campus, subject to availability.)
(core business subjects may be offered in the City Campus, subject to availability.)
Duration1 year (or part time equivalent)1 year (or part time equivalent)
Study Modeon campus | online*on campus | online*
StartMain Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Main Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Annual Indicative Student Enrolments2 Diploma students and 108 ICMS Bachelor of Business (Sports Management) students in 2022

2 Diploma students and 108 ICMS Bachelor of Business (Sports Management) students in 2022
Entry RequirementsDomestic Students

International Students

Domestic Students

International Students

Pathway optionInternational College of Management Sydney (ICMS)International College of Management Sydney (ICMS)

* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more

Course Structure

TermSubject TypeSubject CodeSubject Name
1COREBUS101APathway to Success
COREMGT101AManagement Solutions for a Changing World
COREACC101AFinancial and Commercial Literacy
COREMGT102AGlobal Citizenship
CORESTA101AData Informed Decision Making
SPECIALISATIONSPO101ASports Management Fundamentals
SPECIALISATIONSPO102ASocio-Cultural Factors in Sports

Sample Subjects

Sports Management Fundamentals (SPO101A)

Sport Management Fundamentals enables you to recognise key aspects of the business of sport and to how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges.

Sport Management Fundamentals also looks at external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory.

Furnishing you with a solid understanding of the global sport marketplace, the subject provides insights into those areas of sport management vital for a successful career in this most exciting of industries.

Socio-Cultural Factors in Sports (SPO102A)

Sports play a giant role in contemporary society worldwide. Few of us, however, pause to think about the larger questions of money, politics, race, gender, culture, and commercialisation that surround sports everywhere. Designed to demonstrate the importance of considering social and cultural aspects of sport, this course draws on the tools of anthropology, sociology, history, and other disciplines to give you new perspectives on the games we watch and play.   

Covering issues of crucial importance to sportspeople, coaches, physical education instructors, media producers, and policy makers, the sport sociology course will provide you with the skills to look at sport in Australia and beyond, and to make informed decisions about your relationship to sport as a participant, or through your career.

This Diploma leads to the following Bachelor’s Degree

International College of Marketing, Sydney (ICMS)

  • Bachelor of Business (Sports Management)

CRICOS: 101122