Diploma of Business (Sports Management)

Sports Management

1-Year Diploma or pathway to ICMS Bachelor of Business (Sports Management)

Sports Management

Stand-alone Diploma qualification

or your pathway to ICMS Bachelor of Business (Sports Management)

For those with a love of sport, the Diploma of Business (Sports Management) equips you with the skills needed for a successful career in the multi-billion-dollar global sports industry.

This course provides a thorough understanding of key concepts relating to the sports management industry. As your career develops, the knowledge and experience gained while studying the Diploma of Business (Sports Management) could take you from the management of athletes and teams to the administration of mass market, mass participation sports and the myriad industries and government bodies that support them.

The Diploma of Business (Sports Management) offers you a stand-alone ICMS qualification delivered through the Aspire Institute or you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS such as the Bachelor of Business (Sports Management), with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Sports Management) you will receive advanced standing for subjects in an ICMS bachelor degree.

Aspire Institute is a trading name of ICMS (the International College of Management, Sydney Pty Ltd). All Aspire diploma students are part of the greater ICMS student community, with lectures held at our Northern Beaches Campus or at our Sydney City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

What you will learn

  • Apply foundational business knowledge and concepts to routine business situations in the diverse sports industry.
  • Identify and use appropriate sources of data to address business problems and inform solutions in a sports management context.
  •  Explain the importance of ethical, sustainable, and responsible business practices in a global sports management environment.
  • Utilise digital tools and technology to demonstrate innovation in a range of sports management situations.
  • Communicate and provide information effectively using written, oral, and visual formats to suit different sports management audiences. 
  • Apply teamwork and collaboration skills to participate effectively in team activities and achieve improvements within sports management contexts. 

Quick Facts

Course NameDiploma of Business (Sports Management)Diploma of Business (Sports Management)Diploma of Business (Sports Management)
CRICOS Code010112401011240101124
UAC Code530541530542 531016
Accreditation StatusActiveActiveActive
AQF Level555
CampusNorthern Beaches Campus, ManlyOnline City Campus, Sydney
Duration1 year (or part time equivalent)1 year (or part time equivalent)1 year (or part time equivalent)
FEE-HelpDFEEDFEEDFEE
Study Modeon campus | online*on campus | online*on campus | online*
StartMain Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Main Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Main Intakes: February, May, August
Mid-Term Intakes: March, June, October & December
Annual Indicative Student Enrolments2 Diploma students and 108 ICMS Bachelor of Business (Sports Management) students in 2022

2 Diploma students and 108 ICMS Bachelor of Business (Sports Management) students in 20222 Diploma students and 108 ICMS Bachelor of Business (Sports Management) students in 2022
Entry RequirementsDomestic Students

International Students

Domestic Students

International Students

Domestic Students

International Students

Pathway optionInternational College of Management Sydney (ICMS)International College of Management Sydney (ICMS)International College of Management Sydney (ICMS)

* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more

Recommended Course Structure

TrimesterSubject TypeSubject CodeSubject Name
T1COREBUS101A/BUS101BPathway to Success
COREMGT101A/MGT103BManagement Solutions for a Changing World/Contemporary Management
SPECIALISATIONSPO101A/SPO101BSports Management Fundamentals
COREACC101A/ACC101BFinancial and Commercial Literacy
T2COREMKT101A/MKT101BMarketing
SPECIALISATIONSPO102A/SPO102BSocio-Cultural Factors in Sports
COREMGT102A/MGT102BGlobal Citizenship
CORESTA101A/STA101BData Informed Decision Making

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Diploma of Business, Diploma of Business (Sports Management), Diploma of Business (Entrepreneurship and Innovation), Diploma of Business (Marketing), Diploma of Business (International Tourism), Diploma of Hospitality Management and Diploma of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. 

Sample Subjects

Sports Management Fundamentals (SPO101B)

Sports Management Fundamentals enables students to recognise key aspects of the business of sport and how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resources and financial management as well as future sports management challenges.

This subject also looks at external factors such as professional sport, digital media, not-for-profit and organisational structures, governance and the role of the State, including the influence of politics in the business of sport. All topics draw on both Australian and international case studies, with contemporary examples utilised to help support theory.

This subject delivers a comprehensive and critical analysis of the global sports market, emphasising the transformative impact of innovation, sustainability and strategic leadership in shaping the sector’s evolution. Through the cultivation of advanced competencies in community engagement and a sophisticated understanding of global partnerships and diplomacy, the subject prepares students to address complex challenges and assume leadership roles within the intricately interconnected field of international sports management.

Socio-Cultural Factors in Sports (SPO102B)

This subject provides a critical examination of the unique role of sports as a socio-cultural phenomenon, analysing its capacity to reflect and reproduce social class, race and ethnicity while shaping Australian society’s identity within the global community.

It delves into the diverse social, political and cultural forces influencing the digital sports industry, highlighting their transformative effects on contemporary practices and global perceptions. By exploring how socio-cultural differences inform the development and representation of sports, the subject offers nuanced insights into the dynamic interplay between local traditions and global trends.

Through an interdisciplinary approach, it emphasises the importance of diversity, inclusion and ethical considerations in understanding the societal implications of sports. Ultimately, the subject equips students with advanced analytical and practical competencies to critically engage with and address complex challenges within the globalised and increasingly interconnected field of sports management.

This Diploma leads to the following Bachelor’s Degree

International College of Marketing, Sydney (ICMS)

  • Bachelor of Business (Sports Management)

CRICOS: 101122