Subject Code: MGTF101


This subject is a study of key business principles addressing the fundamentals about business that include understanding the nature of business, how to set business goals, what business approaches should be taken and what is the management process within a business. The subject also examines how to identify the product life cycle and environmental concerns that may affect a business.

Key business principles will be examined throughout the course along with real life case studies and business scenarios. Students will be tasked with analysing the key business principles that make up a business plan including their vision, mission and values statements, using a SWOT analysis to assist this process.

Learning Outcomes

a) Work independently and in groups to achieve appropriate goals in a set time frame

b) Communicate business information, ideas and issues, using relevant business terminology and concepts in appropriate forms

c) Identify the role, importance and interdependence of key business functions in the operation of a business

d) Describe the internal and external factors contributing to the success or failure of business

e) Understanding the responsibilities of business to internal and external stakeholders


Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.

NoAssessment TaskAssessment Due (week/s)Learning Outcomes
1SWOT Analysis (20%)Week 5a, b, d & e
2Business Report (30%)Week 10a, b, d & e
3Business Pitch (40)%Week 11a, b, c
4Portfolio (10%)Week 13a-e

Most assessment tasks are submitted using the Learning Management System, Moodle. For more instruction on submitting the assessment tasks, please refer to the instruction in Moodle for more specific information of the subject assessment submission requirements.

There are penalties for late submission of assessment tasks.

If you would like to request for an extension to submission deadline of your assessment or would like to request for a deferred assessment, you need to meet the eligibility requirements. Please refer to the Assessment Policy for more information on late submission penalties, requests for extensions and deferred assessments.

Broad topics to be covered


  • The importance of Business
  • Operations Key Roles
  • SWOT Analysis
  • Small to Medium Businesses
  • Organisational Chart & the role of HR
  • The Role of Marketing
  • The Role of Finance
  • Understand your Role
  • Business Presentations & Proposals
  • Presentation skills in Business
  • Sales Pitch

Please note that these topics are often refined and subject to change so for up to date weekly topics and suggested reading resources, please refer to the Moodle subject page.